Media Fluency refers to the ability to unconsciously interpret the messages contained within media of all sorts, and the ability to communicate in multiple multimedia formats.
Media Fluency is defined by the 2Ls. From there, Media Fluency describes how both medium and message are considered.
Listening is about measuring the effectiveness of messages being communicated by media. It’s about being able to look critically at the content of a website, video, blog, wiki, TV show, newscast, or video game. This involves a careful consideration of both the message and the medium.
It involves being able to decode the real message in the wide range of media available to the average individual and understanding how messages can be shaped, biased, or even completely misrepresented.
Leveraging means learning how to communicate effectively and being able to identify the most appropriate medium for getting a message out. For one particular message, a podcast might be the best tool. Other times, a web site might be the most effective, or a video, or perhaps a printed document or an interactive PDF.
In the Leverage stage, we select and apply the most appropriate media for the message considering content, purpose, audience, individual abilities, and any predetermined criteria. Here again we consider the medium and the message separately but using different criteria. We are now looking at these two elements as the creator as opposed to being the viewer.