Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy.
Compiled below are the best and worst times to post on Facebook, Twitter, LinkedIn, Google+, and Pinterest.
These stats are not set in stone – they’re based on Internet users as a whole, not on your specific target audience – but they’re a solid starting point for anyone looking to gain more traction with their social media posts.
The best thing you can do is keep track of your analytics – specifically, when your audience seems to be most receptive to your content – and periodically revise your social media schedule.
Krissy Brady is a freelance writer from Gravenhurst, Ontario. She freelances for women's magazines and is currently writing her first screenplay. Like the women she writes for, she wants to have it all, but first needs to figure out what that means.