Ever wonder how advertising works to turn browsers into buyers? It sure doesn't happen the way it used to. The challenge today is that online competition is stiff for everyone, and ads need to be on the cutting edge of attention-grabbing constantly.
What makes it even more challenging for advertisers to get their point across is the shortened attention spans that come with our inculturation by digital-age media. We are literally bombarded by online advertising every moment we spend on the Internet. Advertising is faster and sleeker now than its ever been, because it has to be.
A study published by Microsoft indicates that the average person loses concentration after 8 seconds of exposure to an ad. So if you've got a product that you want to promote and sell, you've got only a fraction of a person's attention to do it.
The following infographic produced by Webpage FX puts digital-age advertising into perspective very nicely. Check it out below.